Posts Tagged economy

Are You Changing the Way You Conduct Business

Could today?s economy have an effect on the way we do business? It seems like since the year 2000 there has been dramatic changes in our business economics. There has been substantial drops in the stock market, continued corporate scandals, the closing of many banking institutions, almost double digit unemployment and a housing market that has plummeted. This has caused a major disbelief in our society of what?s to come.

Layoffs are commonplace while hiring and spending freezes are in place seemingly everywhere. The terrorist attacks in 2001 have contributed to a feeling of anxiety throughout our society. All of these events have a direct impact on our mindset, as well as those of our customers. We have seen a blanket of conservative behavior cover our country without regard to geography or industry. Our customers are simply more wary to make decisions quickly than they have in the past. Many report that doing nothing is ?good enough? for now.

Every action requires a reaction. There are many things we can?t change as individuals but we can monitor and control how we react to circumstances that confront us in our daily lives. As experienced salespeople, it is time to rise and meet these new challenges head-on. We already have the skills and knowledge required. Let?s embrace these traits and build them to our advantage.

Remember, success always awaits us. We need to trust and believe in ourselves and our surroundings and we will prosper. Yes, there will be struggles and challenges but with the right mindset we can overcome them. Customers are changing their beliefs and priorities but we can mold ourselves and be flexible with their wants and needs. We can control the way we do business. Below are a few examples of how we can grasp success for the long term:

Consistent prospecting keeps our pipelines full giving us a greater chance to make sales and protect our income streams. Many people in the sales workforce are required to cold-call to set appointments that lends itself well to our Initial Benefit Statement. We simply have to make more contacts during the day to arrange a meeting than the hit and miss process of simply cold calling 100% of the time.

There are many avenues to prospecting, such as postcards or an email campaign. What worked for us in the past probably won?t be sufficient now. Evaluating the process might require increasing We already know that the postcard prospecting system can be productive. We may need to improve our rate of recurrence and the amount. Email prospecting is becoming more and more popular with today?s technology. Be considerate of others, maintain your professional image in your emails and be sure you have a ?strong? subject line. Our objective is to receive as few ?unsubscribes? as possible. Grabbing the customers attention so they will read your email is as important. Our goal is to ?get the order? or ?get the appointment?. In the past using one resource to do our business might not be enough today. Use all the tools and resources you possibly can.

US automakers didn?t grasp customer needs quickly and as a result lost market share. Customer needs were different 10 or 20 years ago then they are today. Let?s learn from their experience.

The way we do business is changing and will continue to change. So ask yourself, ?Is good enough really good enough?

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Stock Market Investing: Knowing When (and When Not) To Sell

One of the greatest challenges of investing in stocks is developing a ?sell discipline?. Some of the most adept investors struggle with the decision of when to sell.

First, recognize that there are no absolute formulas to tell us to sell at precisely the right time. Instead, we?ll need to consider a bundle of factors such as the investment?s characteristics, the broad economy, and your own needs, with an eye to market trends. The answer will come from some combination of these hard-to-quantify characteristics.

If you?ll need cash soon, for whatever reason, you should be more ready to sell, especially if a stock becomes less of a sure thing. Similarly, if the economy is weak, we might be more motivated to take profits (or even losses) in stocks which are sensitive to economic swings, while a strong economy might allow us to hold tight.

Most important, however, is the intrinsic value of the stock itself. A simple rule plays out here: buy when a stock is under-valued (when the stock sells for less than its intrinsic value), and sell when it is over-valued (priced above intrinsic value). The trick is measuring intrinsic value, which can be done many different ways. We?ll talk about measuring intrinsic value more at another time, but regardless of how we measure it, we had to have an idea of what the company was actually worth when we bought it. So, if we reach that target, we can start thinking about taking profits. It isn?t always necessary to sell out immediately, though. For a pure value stock, we should sell somewhere in that range, but if the company is expected to grow, we can wait longer and take advantage of that growth. Perhaps, as a rule of thumb, wait until the stock reaches a price double what we think it?s worth. Of course, this is a personal decision, too, and depends on how patient you are, and how much you have invested. At this point, the ?easy money? has already been made.

Market Trends. It is our firm position that market trends alone should never lead to buying or selling a stock. However, if we?ve already decided to sell, trend indicators, used carefully, can enhance profits. For example, if a stock is in a solid uptrend that shows no signs of slowing, it may be profitable to wait for the stock to approach a short-term top before selling. Beware that you don?t hold too long. Better to sell early than late. Eventually the market will catch on to reality, so if your evaluation of the stock is right, the risk of holding on too long can be far greater than the small benefit from holding out for that extra dollar.

A few other errors to avoid:

Don?t avoid selling because you?re emotionally attached to a stock. Circumstances change over time. There?s no reason to beat yourself up over it. Just dump the loser and move on.

Don?t sell when panicked. Panic is an emotional response, and usually wells up when things aren?t going your way but you can?t tell why. Know why you want to act. Until you can make a judgment about why to sell, it?s probably best to hold on and wait out the fear.

Don?t sell when worried. In many ways, worry is similar to panic, if a bit milder. It is still an emotion, and one that should be controlled. Stocks are often said to ?climb a wall of worry?, which means that they will ease upward through difficult times. When news is worrisome, but not devastating, the only remaining catalysts are good things, as all the bad news has probably already been factored in by selling among the worrywarts.

Don?t sell when bored. Just because a stock isn?t moving doesn?t mean it was a bad selection. It may just indicate that you?re smarter (and therefore earlier) than the market hordes. If you?re still convinced it was a good choice, hold firm and wait for everyone to catch on to your wisdom. Especially with value stocks, it can often take a year or longer before the mainstream recognizes a good stock, and that?s when the price will start moving. Patience is a virtue.

In the end, every selling decision is a personal one, and must balance out all the factors we?ve mentioned. The most important rule, of course, is to sell when it benefits YOU.

To send comments or to learn more about Scott Pearson\’s Investment Management Services, visit http://www.valueview.net

Scott Pearson is an investment advisor, writer, editor, instructor, and business leader. As editor and publisher of Investor\’s Value View, a national investment newsletter, he provides general money tips and investment advice to readers, and demonstrates a special knack for locating the up-and-coming stocks in the burgeoning high-tech industries. As President and Chief Investment Officer of Value View Financial Corp., he offers investment management services to a wide variety of clients.

Writen By : Scott Pearson

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Overseas Investing: Going Against The Mainstream

TOO OFTEN, INVESTORS SIMPLY CHOOSE TO follow the crowd. This strategy works in the short term, but can lead to difficulty in the longer haul. It also prevents investors from finding the great opportunities that experts have missed.

Most of the time, when the market is rising merrily, following the crowd can be profitable, even if gains are only average. For those who are less adept at making market decisions, following the right crowd may even demonstrate wisdom. But eventually, one?s lack of independence takes dominance. The real problem arises at the turning points. When the market has been moving up, and suddenly takes a major downward shift, investors must be able to think for themselves and adapt. Those who cannot are left holding the bag. Just as important is the ability to recognize an upturn when everyone else believes there is no hope. Last April, those who stayed on the sidelines missed great opportunities. Luckily, our readers were able to achieve excellent gains. Of course, no one can perfectly time the market, but it is helpful to recognize when turns are possible, or even likely.

Similarly, when picking stocks, it is important to see past the opinions of ?experts? and recognize real value. In recent years, ?Wall Street? has become more of a marketing machine than a center for careful analysis.

Over time, we can learn who the few viable analysts are, but in the meantime, most of us are almost better off ignoring the salesmen in the media.

Let?s look at how following the crowd works. Quite recently, an election surprise in India led to a market crash. The crowds who couldn?t understand the results exited India?s markets in droves, driving them down significantly.

This is a clear opportunity for investors. India has tremendous potential. Yet, those who simply follow, without looking beyond the immediate news, will miss that reality. Our analysis of India?s politics is that everyone is now on board for free markets. There is no longer a great impetus for socialism. Therefore, a victory by the Congress Party doesn?t foretell an effort to disrupt the strong economy. It merely indicates that many are satisfied with life, but probably more secular than the previous ruling party. The reaction by investors here is confused. Clearly, the fact that the Communist Party?s support for the new government may cause some concern, but the leading parties in the new government have long-since abandoned any socialist leanings. Among the first meetings after the new election was a summit where it was decided that Congress would continue on the path, despite objections from the left. No party that wishes to be re-elected will discard a successful economic strategy. Thus, we strongly believe that the success of the Indian economy is safe.

Investing in India is still not easy. A limited number of shares of Indian companies are available on U.S. exchanges, each carrying relatively high P/E?s. Countless smaller companies, likely with better prospects are available on local exchanges, but purchasing those is costly for the small investor; we must look for more practical ways to approach these markets. One useful method is to invest through diversified closed end funds selling at discounts, such as the Morgan Stanley India Investment Fund (IIF). These fund managers have better access to local research and markets, and have people on the ground to evaluate the situation on a daily basis. A similar method is to buy Exchange Traded Funds (ETF?s), which may be available for some nations or regions.

At the same time India?s market fell, the Brazilian market took a heavy hit. While we are still optimistic about the Brazilian economy, we believe the risk factors there may be stronger. Firstly, the leader of the government is unabashedly socialist, despite the fact that they have recognized the importance of foregoing socialism to keep the economy strong. However, once the economy strengthens, it remains unknown if Lula da Silva will pursue foolhardy anti-economic policies. Secondly, there is some uncertainty regarding Argentina?s ability to maintain stability, and another collapse in Argentina would again draw Brazil into the slump. Thus, while we are willing to invest small amounts in Brazil, we feel the situation in India is more secure, and better prepared for long-term growth.

Diversification is, as always, a good strategy to help protect against uncertainty. Being diversified across countries is also wise, even though international diversification has lost some of its impact in these days of globalization. Still, if some money is placed in markets that are less dependent on our own, we stand a better chance of being protected in times of U.S. weakness.

?The crowd? seems to feel more comfortable investing ?at home? regardless of where the real opportunities are, and where the risks may be. Instead, we should look worldwide, seeking to reduce risk and increase returns. If, for example, it is momentarily safer to invest in Australia than in the U.S., that?s where we should put our dollars. The U.S. remains attractive at amount of investment dollars in that large powerhouse economy, but are less excited about 2005 there.

Keep investing, and keep alert. In times like these, changes may take place more unexpectedly than normal, but we can adapt if we remain vigilant and avoid following the crowd.

To send comments or to learn more about Scott Pearson\’s Investment Management services, visit http://www.valueview.net

Scott Pearson is an investment advisor, writer, editor, instructor, and business leader. As President and Chief Investment Officer of Value View Financial Corp., he offers investment management services to a wide variety of clients. His own newsletter, Investor\’s Value View, is distributed worldwide and provides general money tips and investment advice to readers both internationally, and in the U.S.

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The Stock Market Is A Roller Coaster: Prepare For The Ups And Downs

IT?S REMINISCENT OF THE OLD children?s tale about an old Chinese farmer who tells his friends his story, and they enjoin with ?That?s good? or ?That?s bad? on alternating lines:

Farmer: My horse ran away.

Friends: That?s bad.

Farmer: She came back with a majestic stallion by her side.

Friends: That?s good.

Farmer: My son tried to ride the stallion and broke his hip.

Friends: That?s bad.

Farmer: The emperor came through town that week and took every able-bodied young man away to war. My son was spared.

Friends: That?s good, et cetera.

Recent market trends bring this story to mind. On this emotional roller coaster, it?s hard to know whether to laugh or cry. For all practical purposes, the war is over. That?s good. But the battle to win over Iraq has just begun. That?s bad. The markets in the U.S. have been cheered by the quick success. Good. The Japanese market has hit a new 20-year low. Bad. We could go on. It?s been a wild month for news.

Fears of the SARS epidemic have hit economies in East Asia and Canada and further injured an already-weakened airline industry. A bigger question is how devastating the epidemic will become, and will it hinder an already weak recovery, or worse yet become a worldwide epidemic. Embezzlement charges caused a temporary bank run among recent immigrants who weren?t aware of FDIC insurance at Abacus Federal Savings Bank in New York?s Chinatown. Earnings news is rather positive, despite a few negatives. Many big names have provided surprises on the upside, while fewer companies are disappointing analysts, it seems.

Despite the recent uptrend in U.S. markets, most investors aren?t particularly cheered. Most still wonder how long it will take to recover what was lost in the past few years. That focus, however, won?t make the recovery come any sooner. We need to be happy with 10% growth, a substantial positive trend for those who aren?t carrying any baggage. Too, for those who put their money in, instead of following the crowd and taking it out, 10% growth ought to compensate for twice the losses. The real question is whether individual investors will continue to run for the exits, hold their ground, or redouble their efforts to save and invest more.

I?m continually amazed how investors put more money in when markets are topping out, and pull money back when markets are at or near bottoms. Described in that way, virtually no one would do it, but when we add the emotional component, it is really quite easy to understand. Market bottoms come after drops, which often come with reduced portfolio values and emotional turmoil. In addition, drops come when the economy is weak, and many people need to use their money for personal or family needs while income is temporarily reduced. This underlies the primary weakness of the buy-and-hold strategy. This solid strategy is only successful if held to consistently. However, most people cannot or will not follow through on it in difficult times. Thus, it may be less effective than we traditionally imagine. No, the strategy itself is not flawed, but practically speaking, it may not be viable for real life.

Each investor needs to consider his/her own investing patterns. If you are inclined to disinvest during downtimes, a thorough re-evaluation may be in line. Re-evaluate both your strategy choices and your ability to maintain them. If you are unable to keep focused or are likely to have circumstance which prevent you from following your strategy when its most important, you need a different approach. There?s no benefit to having a wonderful game-plan that you can?t follow. Imagine a basketball coach whose plan includes putting in Michael Jordan when the team gets behind, but Michael Jordan isn?t on the team! If you are unable to follow a buy-and-hold strategy, your ability to profit in downtimes is severely restrained. Sadly, this is when the greatest opportunity is available. Thus, a compensating strategy must be developed.

Investors must realize, however, that increasing returns often comes with higher risk. Thus, if one cannot buy and hold when one finds it unpleasant, the other alternatives involve taking on greater risk. No one really wants to hear that, but it is hard truth. High returns require higher risk, and if you are unable to ?weather the storm? in times like this (what I call easy risk), you?ll need to take larger short-term risks (hard risk), or else consign oneself to lower returns.

Easy risk is a long-term safety play. We risk that valuations will fluctuate, but over the long term we have confidence that they will be relatively stable. We give up our ability to observe high valuations, knowing that what we own is still the same.

Hard risk involves taking real, serious, short-term gambles. It is not a strategy that I advise, nor is it the wisest approach to investing, but it is a corner that people sometimes paint themselves into. That?s bad!

We continue to advise our readers to stick with the buy-and-hold strategy. While there is obviously risk of fluctuating prices, these tend to balance themselves out in the long-run. If you have a long-run focus, buy-and hold is still the safest approach. That?s good!

To send comments or to learn more about Scott Pearson\’s Investment Advisor Services, visit http://www.valueview.net

Scott Pearson is an investment advisor, writer, editor, instructor, and business leader. As President and Chief Investment Officer of Value View Financial Corp., he offers investment management services to a wide variety of clients. His own newsletter, Investor\’s Value View, is distributed worldwide and provides general money tips and investment advice to readers both internationally, and in the U.S.

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Big Buildings Can Mean Big Economic Disaster

AS BUILDERS BEGIN WORK ON THE FREEDOM TOWER in New York City, to be the world?s tallest building, economist Mark Thornton offers a history-based theory of the relation between super-buildings and the economy. Thornton surveyed economic performance worldwide following the completion of each of the world?s tallest skyscrapers, and suggests what these events foretell.

Thornton cites example after example to back up his theory. His conclusions may surprise readers, but are based on historical evidence. Thornton reports, ?The announcement and groundbreaking for the world?s tallest building takes place at the end of a long boom or sustained bubble in the economy.?
Generally, this is followed by a bear market for stocks, and an economy heading into ?recession or worse?.

Lest we accept his reasoning without analysis, consider history. The Petronas Towers? completion in Malaysia signaled the Asian Crisis, pushing markets worldwide into a tailspin. The World Trade Center, completed in 1973, and the record-breaking Sears Tower in 1974, led into the dismal 1970?s. The Great Depression was heralded by the Wall Street building in 1929, the Chrysler Building in 1930, and the Empire State Building in 1931. The 1913 completion of the 792 foot Woolworth Building foretold only a short downturn in that year, possibly cut short by WWI. As far back as the 1907 Panic, we can draw correlations to Singer?s building (finished, ?08) and Met Life?s building (completed, 09).

One could question the validity of such indicators, just as one might question the ?Super Bowl indicator? or other spurious forecasts. But, Thornton makes a good case for why these connections make sense: ?Long periods of easy credit create economic booms, particularly in investment, speculation becomes pronounced, and entrepreneurs lose their compass of economic rationality and make big mistakes. The biggest mistakes ? record-setting skyscrapers ? come toward the end of the long boom and signal the bust.?

Even Thornton points out that no such indicator can be foolproof, and we point out that some of these buildings were completed after a downturn, not before. One could say that this building may correlate to the recent dismal economy. But it is wise to consider the possibility that the future may also look bleaker than many in the mainstream media want to admit.
Knowing what to expect is core to sound investment strategy. As we?ve suggested, the present is remarkably difficult to precisely assess. Policies and events represent such a departure from the recent past that normal prediction techniques become largely useless.

The sad thing is that most analysts and forecasters have ignored the uniqueness of today?s economy, and continue to base statements and predictions on mismatched methodologies.
We?re not suggesting that economic law has changed: what has been true remains.. However many analysts assume that today is a carbon copy of the glorious 80?s and 90?s. In fact, today more closely resembles the 70?s, when fear of international war and terrorism dominated, and inflation was of great concern to those who intended to save and invest (and great skyscrapers were being built).

The mainstream blindness is best illustrated by recalling the belief among members of the investment community and economic policy-makers that we were heading toward a period of deflation. Of course, deflation of any size hasn?t been seen in the U.S. since the Great Depression, but their indicators led them to conclude that we were heading there. They advocated a more inflationary policy on the part of the government and proposed a Keynesian spending spree.

We would dispute their analysis. We never saw any real deflation, and now, as we?ve been saying all along, real concerns about inflation are beginning to become realistic.
Indeed, it is an election year. History demonstrates that incumbent administrations always follow an inflationary policy in the run-up to the election, printing and spending money to create an exaggerated impression of a good economy. This has been shown to boost re-elections, but also carries with it an inflationary punch that is often seen in the following year(s).

Understanding this simple reality steers us toward intelligent investment decisions. There is clear anticipation of inflation, and rising interest rates, which we are already seeing.

Observing these factors should help us to select investments that will perform well in the coming economy.

We have said that the economy looks strong for the remainder of this year, but as inflation and rising interest rates build next year, a potential for the type of ?stagflation? we saw way back under Gerald Ford seems possible.

The market may be beginning to take this potential into account, which explains the downtrend over the past month. Possibly, this fall is the result of terrorism fears that have been drastically overplayed in the media. Terrorism is always a threat, but the idea that we?re currently facing a dramatically increased threat is pure election year gamesmanship. Yet, people seem to buy into much of this, and the market follows popular sentiment. Most likely, the recent market drop may simply be a result of earnings disappointments. Most recently, earnings reports have been anything but upbeat, with many companies reporting unexciting results.

With bad earnings already beginning to hit, future economic troubles seem even more ominous. We?ve been saying all along that the current year should produce good results, but the future was uncertain. We now say that the future is beginning to look less exciting, and may hit sooner than anticipated. This suggests a more defensive strategy.

A defensive strategy is a two-part approach. First, it requires us to get our personal finances in order. This is no time to be carrying unnecessary debt. In the same way, it may be wise to delay those new car loans and leases. Make sure expenses are in tune with income levels, and that ample savings are being put aside as part of the mix. If the future economy is weak, income levels may be constrained, and preparing for the worst is vital. Overlooking this component can make all our good investment choices meaningless.

We mustn?t focus only on the downside of the weak economy. Wise investors will look in three different directions for investment success. First, anytime an economy faces weakness, we know to consider stocks that are considered ?defensive? ? those which will not experience serious downturns from a poor economy. These stocks often pay dividends, which helps to stabilize the share price. This includes food, drug, alcohol, tobacco, and utility firms. Such companies may experience modest downturns in a weak economy, but people still need to eat, still need to use electricity, and still take drugs needed to maintain their well-being. Thus, these stocks generally experience less pressure than other types of firms.

We might choose to delay buying a new car in a weak economy, but we won?t really delay buying necessities.

A second type of stocks to consider in an economic downturn may be surprising to some – turnarounds. We?ve found that times like these may create good opportunities to buy troubled companies. One would think that such ?bottomfishing? would be risky in a weak economy, but this is the time when stocks tend to get hit hard when they report weaker than expected results. This creates great buys. Already, we are beginning to see select technology companies selling below book value while maintaining profitability. In a weak economy, such opportunities present themselves, and the upside potential is great. We expect more of these opportunities next year, but some are already beginning to become available. This type of equity can?t be expected to provide immediate results. Often they take months or years to turn fully around, so a great deal of patience is required. A different level of investing discipline will be required in these times.

Finally, in an inflationary economy, commodity goods can provide good gains. Thus, stocks such as gold and other mining stocks, oil producers, timber producers, and other natural resource developers may hold promise. While we are inclined to like these stocks generally, many of them have already risen to levels that seem pricey. Overpaying for stocks in this kind of market may prove to be a big mistake, so we?re forced to be patient and seek out the few good opportunities in this sector.

Investing in the coming period will not be simple. But opportunities will continue to exist. In such times, selecting stocks carefully and maintaining discipline will be the keys to success.

To send comments to Scott Pearson or to learn more about his Investment Management Services, visit http://www.valueview.net

Scott Pearson is an investment advisor, writer, editor, instructor, and business leader. As President and Chief Investment Officer of Value View Financial Corp., he offers investment management services to a wide variety of clients. His own newsletter, Investor\’s Value View, is distributed worldwide and provides general money tips and investment advice to readers both internationally, and in the U.S.

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Again With The Bubbles?

A few years back ? it seems like an eternity today ? the U.S. stock market experienced a severe bubble burst. Legitimate stocks rose beyond reasonable valuations and ideas merely in the germination stage sold for prices far beyond those of real proven companies. When the bubble burst, billions of dollars of shareholder value evaporated. One would have thought we?d learned our lesson.

Today, Yahoo and EBay, the two leading internet companies, again sell for prices beyond reasonable value. Again, people seem content to listen to a good story and place unrealistic valuations on companies that have no earnings or real prospects. Google?s recent IPO is proof positive that the market is still bubble-icious. Even stocks like General Electric are selling at prices above what the market should bear. What?s the story?

The story is, very simply, that we don?t learn lessons very well. Also, if you think about it, a lot of people actually made money back in the late 90?s during the bubble. So, there?s a case to be made for gambling on another similar adventure. If we can survive the ?greater fool? theory, and find someone willing to pay more than we are, it almost doesn?t seem dangerous to buy a stock that has little or no intrinsic value, as long as there?s a belief that someone else might eventually pay more. So much for value investing!

No, the ?experts? are now convinced that stocks and markets do not move in line with actual events, but instead move along with emotions and trends. Thus, the big money is chasing itself, going where it goes simply because it is going there. Does that make sense to you? I hope not.

We?ve held firmly to the seemingly outdated position that value does matter. We differ from some value investors, such as Warren Buffett, who avoids technology and new ideas: we do believe such stocks can have merit. We also hold firm to the idea that stocks will eventually return to their real value?or at least move toward that point in the end.

In these days when emotion seems to dominate reason, it is not unlikely for the whipsaw effect to be stronger than the reality effect. But we believe that, even in the midst of such insanity, having a focus on reality is worth something?even if no one else believes it.

For questions or comments, Scott Pearson can be reached directly at Scott@valueview.net or by visiting www.valueview.net

Scott Pearson is an investment advisor, writer, editor, instructor, and business leader. As President and Chief Investment Officer of Value View Financial Corp., he offers investment management services to a wide variety of clients. His own newsletter, Investor\’s Value View, is distributed worldwide and provides general money tips and investment advice to readers both internationally, and in the U.S.

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FOREX Trading Psychology : Learn To See The Line Between The Trading Plan And Your Emotional Impulses

The vast majority of FOREX education organizations fail to address the only true characteristic of a market place, the human nature.

You can easily find loads of charts, pivot points, moving averages, trend lines and all sorts of Fibonacci ratios, together with the latest in trading automation. Any FOREX website publishes some or all of these data, along with myriads of other details, interviews and opinions.

You may even get entry and exit signals, support and resistance levels, all of which could appear as sufficient in the decision making process.

I was under the same impression as a beginner, I was at the same level as an intermediate trader and only heavy losses and low risk/reward decisions made me look for a different approach to trading.

If you are aware of the importance of having a trading plan for each trade you plan to initiate, then you must be familiar with moments of doubt, when following the opening of the trade, the market goes awry, together with your emotions and self-esteem.

Do you feel frustrated? Join the vast club of frustrated professional FOREX traders.

When you see the market moving against all odds and logic, your emotional self cries for an immediate position reversal (SHORT from LONG and vice-versa), in a complete disregard of your own trading plan.

On the other hand, all your training books, videos and mentors have pumped the ?trading plan supremacy? into your brain.

While the viable solution seems to reside in the robotic way of trading the plan, a professional operator must learn to listen to his or her ?hidden partner?, the subconscious.

Our brain is capable of storing immense quantities of data, without us being aware of it. Our five senses perceptions are in constant use and they permanently add to our overall life experience. While our subconscious is capable of dealing with all this seamlessly, the conscious mind has only a very limited operational capacity, primarily used to help us dealing with our daily tasks.

As we trade, ALL our experiences are deposited deep within our brain, slowly building up what I call the unseen analyst. This is what you may call the sixth sense or the instinct traders develop as they progress.

As the name of the game with FOREX trading is VOLATILITY and 80% of all trades do not last more than 2-3 days, with the vast majority of them being daytrades, it is easy to accept that conditions can and will change in a heartbeat, rendering most trade plans obsolete.

The only way to alleviate the contradictions between your emotional self and the heavily trained brain is to learn how to give them priority over time.

As a beginner, you simply cannot have the emotional experience to “feel” anything related to the market processes and therefore it is advisable to rely completely on the mechanisms of a trading plan.

At this stage, take your time to learn how to interpret the charts, prepare yourself according to the daily economic calendar and how to construct a comprehensive trading plan. Once you took a trading decision, stick with it, no matter what. At this stage, you are a robot, implementing a trading strategy.

Your emotional weight should be nonexistent in the economy of the trade.

As you progress along the path of becoming a professional FOREX operator, your unseen analyst will start adjusting your trading decisions, silently participating in your trading decision process.

It is now the time to make room to your ?feel?, to accommodate your growing sentiment of ?feeling the market?.

Your emotional weight should now become an accepted presence.

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