As I have said many times before in this column it really doesn?t make any difference what you buy ? stocks, funds or indexes – it takes smarts to know when to sell. Direction of the general market is more important than selection of any equity.
Everyone from the multimillion dollar analyst on Wall Street to your broker to your barber thought he was a financial genius from 1982 to 2000. Anyone using the stock page from the Wall Street Journal as a target could have picked a winner even if his aim was terrible. Just hit the page anywhere and buy that stock. We were in a secular bull market. History shows these last about 16 to 18 years and , unfortunately, are followed by a secular bear market of about the same period of time.
During the up time the case for ?the market always goes up? becomes crystallized in their brain so that any set back is viewed as a ?correction? that will be soon be overcome and the market will be making new high prices again. Unless you are willing to limit the amount of loss from those high prices you will give back all your profits and many times even more.
The price of a stock will fluctuate for many reasons usually involving how much profit they are making or anticipate making in the near future. During the past 5 years we have seen tremendous ups and downs in many of the major issues. When a ?good? company?s stock goes down it doesn?t mean it is a ?bad? company, but it does mean you will be losing money if you hang on to it. The reason you bought the stock was to make money, not lose it, so you must be willing to sell when it goes against you.
Knowing the general direction of the overall market is the key to selling success. An excellent indicator is the S